Unlock the power of Google Ads with our comprehensive course. Learn to create and optimize effective campaigns across Google’s advertising platforms, including Search, Display, and YouTube. Led by industry experts, gain practical skills to grow your business and maximize advertising ROI

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Key points

What will I learn?

With the skills and knowledge you will acquire with over 10+ modules, as well as the practical experience and insights gained, you will have the ability to confidently work and communicate in the fast-paced digital marketing industry. In essence, you will become proficient in social media marketing, and able to create and implement effective digital marketing plans from the ground up.

→  In this module, you will learn the fundamental principles of digital marketing and how to effectively reach and connect with customers through traditional and digital media.

→  We will cover topics such as digital research, developing marketing objectives, conducting cultural research, and understanding the differences between inbound and outbound marketing.

  The focus is on providing clear and actionable information to help you succeed in your marketing efforts.


  • Overview of Google Ads platform and its capabilities.
  • Understanding different campaign types and ad formats available.
  • Creating a Google Ads account and linking it to other Google services like Google Analytics.
  • Setting up billing information and account preferences.
  • Configuring campaign settings such as location targeting, language targeting, and ad scheduling.
  • Importance of keywords in Google Ads campaigns.
  • Using keyword research tools like Google Keyword Planner to identify relevant keywords.
  • Strategies for selecting and organizing keywords into ad groups.
  • Writing compelling ad copy that drives clicks and conversions.
  • Creating effective ad extensions to enhance ad visibility and engagement.
  • A/B testing ad variations to optimize performance.
  • Understanding different bidding strategies available in Google Ads, such as manual CPC, automated bidding, and target CPA.
  • Implementing bidding strategies to maximize campaign performance and achieve advertising goals.
  • Leveraging audience targeting options such as demographics, interests, and remarketing.
  • Creating custom audiences based on website visitors, email lists, or customer segments.
  • Tailoring ad messaging and offers to specific audience segments.
  • Using Google Ads reporting tools to track campaign performance and measure key metrics.
  • Analyzing performance data to identify trends, insights, and areas for improvement.
  • Generating reports and communicating campaign results to stakeholders.
  • Advanced optimization techniques for improving campaign performance.
  • Strategies for scaling campaigns and maximizing return on investment (ROI).
  • Staying updated with the latest features, updates, and best practices in Google Ads.
  • Setting campaign objectives and goals.
  • Monitoring campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
  • Making adjustments to campaigns based on performance data and insights.

Social Media Expert

Become a certified Google Ads PPC expert

Unlock your potential and gain the expertise you need to thrive in the fast-paced world of social media marketing. Our comprehensive certification program equips you with the skills, knowledge, and credentials to become a certified social media marketer.

Learn from industry experts, dive into hands-on projects, and elevate your career in digital marketing. Join us and become a trusted authority in the ever-evolving landscape of social media.

Placement Companies

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Properly Structured and Flexible Programs

 The perfect blend of structure and flexibility in our programs, ensures you receive a comprehensive education while accommodating your individual pace and preferences seamlessly

Interactive Sessions

Experience unparalleled support and individualized attention through our 1-on-1 sessions, providing a collaborative environment where your goals become our top priority.

Industry Experts

Get insights from industry experts who bring real-world experience and invaluable knowledge to the table, enriching your learning journey with practical wisdom and insider perspectives

Assured Job Placement

Secure your future with our job placement assurance program, ensuring your skills are recognized and valued in the industry, paving the way for exciting career opportunities upon program completion.

Our alumni success

Step into the world of Maximum Learning and witness the transformative experiences shared by our students. Explore a wealth of reviews showcasing the excellence of our education, relevance to industry demands, and continuous career support. Find out why Maximum Learning is the premier choice for aspiring professionals in the digital .


Find answers to common questions about our services, policies, and more in our FAQ section. Get clarity and guidance to enhance your experience with us.

The duration of our courses varies depending on the specific program you choose. Typically, our courses range from 3-10 months covering multiple aspects of digital marketing. We also offer flexible scheduling options to accommodate different learning preferences and time commitments.

Yes, we regularly update our course materials to reflect the latest trends, best practices, and changes in the digital marketing landscape. Our trainers are industry experts who stay abreast of developments to ensure our curriculum remains relevant and up-to-date.

Absolutely! We provide dedicated support to our students throughout their learning journey. You’ll have access to experienced trainers who can answer your questions, provide feedback, and offer guidance, dedicated interview preparation and personality development whenever needed.

We pride ourselves on delivering high-quality, practical-oriented digital marketing education that equips our students with real-world skills and knowledge. Our industry-relevant curriculum, expert trainers having experience of more than 10 years, and personalized support ensure that you’re well-prepared for success in the digital marketing field.

Yes, we offer corporate training programs created to the specific needs of businesses. Whether you’re looking to train your marketing team or upskill your entire workforce in digital marketing, we provide corporate style training to meet your objectives.

We offer both self-paced and scheduled courses to accommodate different learning preferences. You can choose the option that best fits your schedule and learning style.

Yes, you can access course material after your course completion.

Our courses are designed for anyone interested in advancing their career in digital marketing, whether you’re a beginner looking to enter the field, a business owner aiming to improve online presence, a freelancer looking for extra incomes, a homemaker or a marketing professional seeking to upgrade skills.

Yes, upon successful completion of our courses, you will receive a certification that demonstrates your proficiency in the respective digital marketing skills. Our certifications are globally recognized and valued by industry professionals.

We provide guaranteed job placement to our students, including resume building, interview preparation, and access to job postings from our network of industry partners. 

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